On 15th November, construction of Hele’s future headquarter  was officially launched. The project lies in Caibai, a village boasting excellent geographic position and convenient transportation in  Daojiao Town, Dongguan, Guangdong, China. The new zone is prepared for developing, producing and marketing audio and smart security products. With an estimated 350 million yuan(USD55 million) invested, the 30,000-square-metre headquarter is projected to have an annual output volume and value of 60 million and 1 billion yuan respectively. The future home of Hele, with a gross floor area of 100,000 square metres and more, will become a modern industrial hub that combines intelligentialization, automation, R&D and production.

Local leaders, guests and Hele’s General Director Chen Shukang were present at the ceremony. With banging drums and rounds of applause, the ceremony started officially.  

For starters, Mr. Chen Shukang delivered his address. “Welcome all of you!”, he said at first. Then he explained Hele’s development strategy as well as a big blueprint of the project. The zone, bearing new vision and prospect of all Hehe People, is a sound start for the revival of enterprise, added he. Hele will stay committed to the corporate mission of seeking first-rate products by persistent improvement. Enhancing R&D and innovating management modes, the company strive to become a pilot in wireless audio industry. He pointed, under great support and efforts of all Hele people, the company is to make more technological progress.

Wang Jianping, deputy leader of Daojiao Town, addressed the ceremony as well. Wang said, Hele is an indigenous backbone enterprise, breathing with the small town for decades. From a small factory, Hele has become a National High Technology Enterprise and a pilot firm in Doubling Program of Dongguan. In 2020, the company’s industrial value increases by 37% year-on-year, topping 1 billion yuan(USD156 million). It made great contributions to stabilize economic growth of Daojiao, a virus-hit town. Its new headquarter will beef up local electronic information industry and add new impetus to local growth in a fast, quality way.

After the speeches, all leaders and guests invited by hosts jointly pushed the rod to activate the project. At the point, firecrackers exploded everywhere and rows of excavators started to work, marking a brand new intelligent manufacturing centre to emerge from the ground soon. Back to 2009 when Hele was merely a small factory with 30 employees, now the National High Technology Enterprise home to over 3,000 personnel is a comprehensive that integrates production, R&D and marketing. Then Hele launched the new headquarter, a milestone on a path to Smart Production. The past 12 years, with joy and tear, have seen our relentless efforts to develop the company. We believe the new project will lay a solid foundation for our Going Global Strategy and Dongguan’s economic growth.

Let’s set sail and ride out the storm together. The project is an opportunity that Hele will seize upon firmly to meet a higher goal of corporate development. Guided by the philosophy of Giving People Easy, Comfortable Technology Lives, Hele is to embark a path of intelligent development. Moreover, the new headquarter will create more values and contribute to the program of Dongguan Smart Production.